Should you build or buy SaaS Backup (Microsoft 365, Google Workspace & Salesforce)?

SaaS backup software protects data inside Microsoft 365, Google Workspace, and Salesforce from accidental deletion, ransomware, and configuration mistakes that the SaaS vendor's own retention tools don't cover. IT and security teams buy it because native export tools inside these platforms are not built to be a recovery mechanism.

Pick the vendor whose coverage matrix and restore fidelity match your tenants, and run a restore test before you sign. For Microsoft 365, evaluate native Backup or a partner built on its Backup Storage platform first, then add a separate service for Google Workspace, Salesforce or an independent copy.

Build it, buy it, or bridge?

⚒ Build it
✓ Buy it
➔ Bridge
Cost shape
No named team has published a production self-built restore for M365 or Salesforce.
Microsoft 365 Backup prices at $0.15 per GB per month; third-party tools run a few dollars per user.
There's no real bridge here; the API and restore-fidelity work is not worth doing twice.
Time to value
A DIY export script needs months of work fighting API throttling before it's trustworthy.
A vendor restore is tested and ready to invoke the day you sign the contract.
Not applicable; buying is the only path that reaches a proven restore quickly.
Differentiation captured
Restoring a mailbox or a Salesforce org correctly confers no advantage over a competitor.
The vendor's value is entirely restore fidelity and API throttling management, done once.
None to capture; this is pure operational insurance with no strategic upside either way.
AI feasibility today
No AI coding tool has produced a working self-built restore for Microsoft 365 or Salesforce.
Vendors apply engineering, not AI, to solve API throttling and restore fidelity for you.
AI coding assistants can't shortcut Graph API throttling; buy the tested restore instead of building one.
Who it fits
No one at meaningful scale; the record shows attempts, not finished production systems.
Any organization running Microsoft 365, Google Workspace, or Salesforce as a system of record.
Not applicable; there's no credible middle path for this category.

When building makes sense

There is essentially no case for building SaaS backup yourself, and the evidence backs that up rather than just asserting it. SoftwareMill published and open-sourced a Google Drive backup tool using the Drive API and Admin SDK with parallel processing to scheduled ECS tasks on S3, which is a genuine engineering effort, but the team never called it a production system and never demonstrated a full restore. No comparable named case exists for Microsoft 365 or Salesforce. The reason isn't lack of ambition; it's that Microsoft Graph throttles requests with 429 errors, Salesforce orgs hit API limits near 100,000 requests a day, and a Salesforce restore means rebuilding object relationships and metadata, not just re-uploading records. Google Vault, the platform's own retention tool, is explicitly documented as not a backup mechanism. Building only makes sense as an academic exercise or a narrow single-object export. It has not been shown to substitute for a tested restore across a whole tenant.

When buying makes sense

Buy this without much deliberation; the price makes it an easy call. Microsoft 365 Backup, Microsoft's own native offering, provides 10-minute recovery points across Exchange, SharePoint, and OneDrive at $0.15 per gigabyte per month with restores included at no extra charge, and its Backup Storage APIs let partners build additional tooling on top of that engine. Third-party vendors price similarly low: Veeam Backup for Microsoft 365 runs roughly $2.63-$7 per user per month, and Spanning is reported near $48 per user per year. What you're buying isn't storage, it's engineering against Microsoft Graph's throttling, Salesforce's API request limits, and the relationship and metadata rebuilding a real restore requires, work that no independent team has published a finished version of. Pick the vendor whose coverage matrix and restore fidelity match your actual tenants, and run a real restore test before you sign rather than trusting the sales deck.

The desk read

Build-versus-buy analysis for SaaS Backup (Microsoft 365, Google Workspace & Salesforce) is being written. In the meantime, the framework that drives every B4 call is on the B4 Index page.

Representative vendors AvePoint Cloud BackupKeepitOwn RecoverVeeam Backup for Microsoft 365 + 2 more, listed in the full index

Frequently asked

What is SaaS backup for Microsoft 365, Google Workspace, and Salesforce?

SaaS backup protects Microsoft 365, Google Workspace, and Salesforce data from deletion and ransomware that native retention tools aren't built to recover from. Microsoft's own native Backup product prices at $0.15 per gigabyte per month, and third-party tools run a few dollars per user monthly.

Isn't native retention (like Google Vault) already a backup?

No. Google's own documentation is explicit that Vault is not a backup mechanism; it's an e-discovery and retention tool. Microsoft 365's native Backup product is closer to a real backup, with 10-minute recovery points, but third-party coverage still adds Google Workspace and Salesforce, which Microsoft's own tool doesn't touch.

Has anyone actually built a working self-hosted alternative?

Only partially. SoftwareMill open-sourced a Google Drive backup tool using the Drive API and Admin SDK, but never demonstrated a full production restore, and no comparable effort exists for Microsoft 365 or Salesforce. API throttling and metadata rebuilding make this a harder problem than it looks.

How much does SaaS backup typically cost?

Microsoft's native 365 Backup runs $0.15 per gigabyte per month with free restores. Third-party tools like Veeam price around $2.63-$7 per user per month for Microsoft 365, with Own, AvePoint, and Keepit quoting separately for broader coverage.

What are the main SaaS backup vendors?

Representative vendors include AvePoint Cloud Backup, Keepit, Own Recover, Veeam Backup for Microsoft 365. B4 Pro includes the category score and the full vendor list.

The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to classify it Build, Buy, Bridge, or Beware. See the full methodology.