The B4 Framework Build or Buy

The Framework for Software Decisions
in an AI-First World

Ben Roberts

The book · out 2026

Build or Buy

The framework for software decisions in an AI-first world.

For decades there were five good reasons to buy software instead of building it: expertise, cost, speed, maintenance, and risk. AI is dissolving all five at once. This book shows you how to decide what that means for every tool in your stack.

Build. Buy. Bridge. Beware. A scoring methodology you can apply to any software tool in your stack.

Amazon — coming soon

Subscribers get the manuscript first

What’s inside

I

Part one

The Software Trap

How enterprises end up with hundreds of paid applications, why SaaS won, and the five reasons to buy software.

II

Part two

The Shift

What changed: the capability curve, the era of personal software, and the democratization of building.

III

Part three

Building in the Real World

Infrastructure decisions, agentic engineering, and the builder's playbook for operators.

IV

Part four

The Framework

The B4 Decision Matrix, the Beware quadrant, and how to run a quarterly stack audit.

The engine at the heart of the book

The framework isn’t theory. It’s running, in public, on 1,609 categories.

Every method in the book is applied weekly by the B4 Index — and every score is browsable, audited, and dated.

Beware
Build
Buy
Bridge