Video Hosting & Marketing Platform · Vendor file
Wistia
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Wistia is the video marketing platform for business. Create, host, market, and measure video content with our collaborative tools, and thrive with video.
Active · verified September 2026
Categories Wistia serves
The B4 Index places Wistia in 3 categories. Each category page lays out the build-versus-buy considerations for that decision.
Video Hosting & Marketing Platform Primary $19-$99/month plus overage for additional videos
Business Video Hosting & Online Video Platform (OVP) Primary Free tier; Pro $79/mo; Advanced $319+/mo
Video Marketing Platform (Hosted, Marketer-Focused) Primary Free tier, Plus ~$29-39/month, Advanced/Enterprise custom
Wistia compared
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to
classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full
methodology.