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Interactive Video Platform (Branching, Shoppable, In-Video CTA) · Vendor file

Vimeo Interactive (formerly WIREWAX)

vimeo.com

Hotspots, overlays, branching, and add-to-cart buttons on Vimeo-hosted video

Active · verified June 2026

Categories Vimeo Interactive (formerly WIREWAX) serves

The B4 Index places Vimeo Interactive (formerly WIREWAX) in one category. Each category page lays out the build-versus-buy considerations for that decision.

Interactive Video Platform (Branching, Shoppable, In-Video CTA) Enterprise/custom; via sales
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full methodology.