Content Generation / Copywriting · Vendor file
The Iteration
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The Iteration covers my experiments, ideas, and frameworks related to entrepreneurship & marketing. Click to read The Iteration, by Kenn Costales, a Substack publication with thousands of subscribers.
Active · verified September 2026
Categories The Iteration serves
The B4 Index places The Iteration in one category. Each category page lays out the build-versus-buy considerations for that decision.
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to
classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full
methodology.