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Sawtooth Software
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Choice Based Conjoint analysis (CBC) and MaxDiff are the tools of choice in gathering preference data that can then be used to simulate market preferences.
Active · verified September 2026
Categories Sawtooth Software serves
The B4 Index places Sawtooth Software in one category. Each category page lays out the build-versus-buy considerations for that decision.
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to
classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full
methodology.