Customer Data Platform (CDP) · Vendor file
Relay42 is now Supermetrics
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B4 has approved a representative’s authority to speak for this company. This is not a product endorsement.
All Relay42 products and services are part of Supermetrics as Data Activation. Together, we deliver the industry’s first end-to-end solution that brings data integration, analysis, and activation into one marketer-friendly workflow.
Categories Relay42 is now Supermetrics serves
The B4 Index places Relay42 is now Supermetrics in one category. Each category page lays out the build-versus-buy considerations for that decision.
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to
classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full
methodology.