Digital Commerce Platform · Vendor file
perpetua
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Perpetua provides eCommerce advertising software and managed services for marketplaces including Amazon and Instacart — plus solutions for Amazon DSP, OTT and Google ads.
Active · verified September 2026
Categories perpetua serves
The B4 Index places perpetua in one category. Each category page lays out the build-versus-buy considerations for that decision.
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to
classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full
methodology.