Marketing Resource Management (MRM) · Vendor file
Percept
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Increasing ROAS for brands Our platform connects directly to digital media accounts, determines where structure, settings and management are sub-optimal, and prescribes how to improve them to increase ROAS.
Active · verified September 2026
Categories Percept serves
The B4 Index places Percept in one category. Each category page lays out the build-versus-buy considerations for that decision.
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to
classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full
methodology.