Enterprise Social Media Management · Vendor file
Microsoft Clarity
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Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.
Active · verified September 2026
Categories Microsoft Clarity serves
The B4 Index places Microsoft Clarity in 2 categories. Each category page lays out the build-versus-buy considerations for that decision.
Heatmap & Session Recording Platform Free (with enterprise analytics layers available via partners)
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to
classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full
methodology.