Supply-Side Platform (SSP) for Publishers · Vendor file
Index Exchange
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Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.
Active · verified September 2026
Categories Index Exchange serves
The B4 Index places Index Exchange in 2 categories. Each category page lays out the build-versus-buy considerations for that decision.
Supply-Side Platform (SSP) for Publishers Transparent take-rate on auctions, low-teens %, enterprise
Publisher Ad Server & Yield Management (SSP/Monetization) Take rate on programmatic transactions
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to
classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full
methodology.