Voice of the Customer (VOC) · Vendor file
Hotjar
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Categories Hotjar serves
The B4 Index places Hotjar in 4 categories. Each category page lays out the build-versus-buy considerations for that decision.
Voice of the Customer (VOC) Primary $0-213/month
Heatmap & Session Recording Platform Primary Monthly sessions quota, from ~$39-99+/month, enterprise custom
Customer Feedback & Analytics Free tier; paid plans from $32/mo; enterprise custom
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to
classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full
methodology.