Marketing Performance Analytics · Vendor file
fullstory
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Discover a behavioral data platform that surfaces user sentiment buried between clicks to create better products that win loyal customers for life.
Active · verified September 2026
Categories fullstory serves
The B4 Index places fullstory in 2 categories. Each category page lays out the build-versus-buy considerations for that decision.
Heatmap & Session Recording Platform Free tier; paid from ~$199/mo, enterprise custom
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to
classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full
methodology.