Product Analytics · Vendor file
Amplitude
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Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.
Active · verified September 2026
Categories Amplitude serves
The B4 Index places Amplitude in 3 categories. Each category page lays out the build-versus-buy considerations for that decision.
Product Analytics Primary $36,000-120,000+/year
Customer Journey Analytics Platform Free tier (core analytics); Plus ~$49/month; Growth and Enterprise custom; journey analytics in Growth+
Amplitude compared
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to
classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full
methodology.