Online Program Management & Enrollment Marketing (OPM) · Vendor file
2U
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Large global OPM powering online degrees and bootcamps via edX platform with full-stack services
Active · verified June 2026
Categories 2U serves
The B4 Index places 2U in one category. Each category page lays out the build-versus-buy considerations for that decision.
Online Program Management & Enrollment Marketing (OPM) Revenue-share typically 50-65% of tuition; unbundled options available
The B4 Index scores every software category on two axes, strategic differentiation and AI feasibility, to
classify it Build, Buy, Bridge, or Beware. Vendor facts here are independent of that call. See the full
methodology.