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Cap Table & Equity Management · Head to head

Carta vs Pulley

Both products compete in Cap Table & Equity Management. Cap table and equity management software maintains the authoritative ownership ledger for a company, tracking stock classes, option grants, SAFE and convertible note conversions, vesting schedules, and dilution across rounds. It provides 409A valuation inputs, investor portal access, and e-signature workflows for equity transactions, replacing the spreadsheets that break under real-world complexity. Here are the facts the B4 Index maintains on each, side by side.

The two files, side by side

What it is
PE/VC fund admin platform with LP accounting, waterfall modeling, and carry tracking for fund managers
Cap table platform built for YC-style early-stage startups handling SAFEs and notes
Pricing
Tiered SaaS by stakeholder count, free tier then ~$2.8K+/yr
Tiered SaaS, free starter then paid tiers
Categories served
Equity Compensation Expense Accounting (ASC 718 / IFRS 2), Cap Table & Equity Management, Waterfall & Carried-Interest Calculation
Cap Table & Equity Management
Status
Active · verified June 2026
Active · verified June 2026

The decision underneath the comparison

Choosing between Carta and Pulley assumes you're buying Cap Table & Equity Management at all. That's the prior question, and the B4 Index scores it on two axes: how much Cap Table & Equity Management differentiates you, and how far AI has come at building it. Read the build-versus-buy considerations for Cap Table & Equity Management before you shortlist either product.

Vendor facts are maintained independently of any B4 verdict and re-verified on a monthly liveness check. See the full methodology.