Home / Directory / Marketing Automation – B2C / Attentive vs Klaviyo

Marketing Automation – B2C · Head to head

Attentive vs Klaviyo

Both products compete in Marketing Automation – B2C. Marketing Automation (B2C) software orchestrates consumer-facing email, SMS, and push campaigns driven by behavioral triggers — cart abandonment, browse behavior, post-purchase flows, and win-back sequences. It connects customer behavioral data to multi-channel delivery at scale. Here are the facts the B4 Index maintains on each, side by side.

The two files, side by side

Attentive
Klaviyo
What it is
Learn more about Attentive—the SMS and email platform that brings your customer interactions to life with advanced AI.
Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.
Website
attentive.com ↗
klaviyo.com ↗
Pricing
$300-3,000+/month
$20-2,000+/month (scales with contacts)
Categories served
Marketing Automation -- B2C, SMS Marketing
Marketing Automation -- B2C, Digital Commerce Platform
Status
Active
Active
The Attentive file → The Klaviyo file →

The decision underneath the comparison

Choosing between Attentive and Klaviyo assumes you're buying Marketing Automation – B2C at all. That's the prior question, and the B4 Index scores it on two axes: how much Marketing Automation – B2C differentiates you, and how far AI has come at building it. Read the build-versus-buy considerations for Marketing Automation – B2C before you shortlist either product.

Vendor facts are maintained independently of any B4 verdict and re-verified on a monthly liveness check. See the full methodology.